through a creative application of our payments knowledge, experience and network

contact GROPAY

ABOUT Gropay

Gropay is a global leader in management consulting and interim management for the payment and fin-tech industries.

Gropay’s focus is the ‘last mile’ of payments, the merchants and their immediate service providers. This focus gives Gropay valuable insights and data which is used to deliver measurable benefits to a diverse range of client segments including merchants, payments service providers, acquirers, schemes, investors, technology and mobile companies.

Gropay was founded in 2008 and is based out of Amsterdam, The Netherlands.


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The Gropay team consists of proven industry leaders with extensive experience both on the demand (merchant) and supply (Payment Service Provider, acquirer, scheme) sides with a focus on sales and business development, operations, risk, compliance, valuation and due diligence.



Gropay differentiates itself through a creative application of our payments knowledge, experience and network. It is the combination of these factors that helps us to deliver consistent value to our clients.



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Our focus is on finding simple solutions to complex challenges. In our experience the key to doing so is creativity in problem resolution. We start with the end in mind by carefully agreeing first the measurable outcomes or benefits that need to be achieved. We take inventory of the existing assets and capabilities and plan a creative path to the benefits.


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Gropay has been successfully delivering measurable benefits to its clients since 2008. We have delivered numerous successful projects through these years. This experience is invaluable to potential clients. It helps us to understand the client’s challenges quickly and to apply best practice methodologies and processes to quick project success.

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Gropay is a team of experts with strong hands on knowledge of payments and financial technology. Our work directly with merchants gives us invaluable knowledge on the payment related challenges and goals of main merchant verticals. Our work directly with payment providers and schemes gives us knowledge on the operations and demands of payment providers.

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Simple solutions to complex problems need a network of partnerships for success. Gropay has successfully built these partnerships since 2008 and continues to apply them to projects where necessary.

Gropay services

Gropay delivers payment focussed consultancy and interim management services across the globe.

Gropay specialises in 4 key service areas:

Growth: Business development, global expansion, relationship management and talent acquisition

Operations: Product, risk and fraud management

Compliance: Regulatory and contractual

Mergers and Acquisitions: Valuation, due diligence and post investment interim management

We also tailor services for bespoke requirements. Contact us to discuss your requirements.

We deliver our services across 3 key segments: Merchants, Payment Providers and Investors

Click through on the appropriate segment below to discover more about our services

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Merchant Services

Gropay helps merchants increase conversion, reduce costs and manage their payments


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Investor Services

Gropay helps Investors identify, value and operate payment investments


Payment Provider Services

Gropay helps Payment Providers increase their sales and profits



HR Performance Management

Gropay created, implemented and tracked a performance management system for a fast growing international PSP. The PSP had staff located over a number of international locations. This required the implementation of local human resource laws, policies and procedures while integrating into an overall corporate model. We defined core competencies for the organization, created generic role profiles and documented HR processes and policies. Gropay delivered consulting and advise on operational and strategic HR issues. We ensured that the implemented approach supported the longer term strategic direction of the organization.

Merchant Payment Management

We have created and implemented a payments strategy for several large private and publicly listed merchants. For many of these merchants we have helped to implement this strategy taking the merchant through all growth phases from start up to successful IPO. Our services in these projects have included: payment partner selection, contract and pricing negotiation, geographic expansion, compliance, accounting and reconciliation, payment user interface management and product management. We continue to support many of these merchants through our interim management services.

Merchant RFP

For several large private and publicly listed merchants we have created and run formal RFP processes for the selection of payment service suppliers.

Advisors To The Board

For several large merchants we have served across the years as an ad-hoc on demand advisory on payment related matters to the Board and Executive Management. Our advise and consulting has ranged from payment partner selection, PCI compliance, tax compliance, new product and business development.

Payment Implementation

For several startup merchants we have implemented end to end payment functionality. This has included operational and technical architecture in the merchant product, payment partner selection, negotiation and integration, payment user interface management, accounting and reconciliation.

Venture Capital Support

For several large global VC and private equity firms we have advised on valuation and due diligence for investments into the payment eco system. Transactions from the VCs have been in the several billion dollar range.

Legal Advisory

Gropay provided legal advisory services to the largest publicly listed Scandinavian technology service provider to e-commerce firms. In this project we reviewed all payment supplier contracts and advised both from a legal and commercial perspective. Key areas of focus were data protection, privacy regulation, contractual indemnification and liability.

Sales And Marketing

We advised and supported our client’s marketing and sales strategy and execution for several leading PSPs. This included strategies to improve sales channel performance to increase revenues. Gropay advised on optimizing overall channel structures and ways to ensure coherent customer experiences across multiple verticals in the payments B2B market. We supported clients in developing go-to-market approaches for brand positioning, content, media, social media, and digital marketing. We offered advice on branding and media approaches, but also recommended ways to optimize the spend on marketing to maximize ROI.

Product Development

Gropay worked with a number of payment supplier clients to help differentiate their product portfolios. We outlined which new services and solution would generate long term revenues and margins. Gropay also implemented improvements to the core business and growth in adjacent services. We looked to increase revenues and profits from new services, as well as to manage product lifecycle and innovation processes. Gropay built on deep insights along the value chain to support changing customer needs, helping our clients differentiate their products and services.

Global Expansion

For an international Payment Service Provider (PSP) and Visa MasterCard principal member acquirer, Gropay set up a complete office in the centre of Amsterdam to support the company’s global growth. Gropay’s services included finding a suitable office location for the client, managing all logistics related to the lease of the office and in furnishing it appropriately to the client’s brand. Gropay subsequently recruited on behalf of the client all the staff for the office including Sales, Product Management and Marketing staff. Gropay managed the day to day HR and operational management of these staff.

Gropay Testimonials


Gropay were involved with King in looking after payments for us from the early days of the company. They helped establish our payment relationships at a time when we were still a start up and managed and developed these as we grew. They got us out of some tricky situations on a number of occasions with their knowledge of the payment ecosystem and their network. They worked efficiently with our internal teams in driving value out of payments both from a cost and growth perspective. I would have no hesitation in recommending most highly Gropay.

Riccardo Zacconi, CEO and Co-Founder, King Digital Entertainment

Logo Fanduel

Gropay gave us expert guidance in finding a payment provider, overcoming a challenging set of constraints to find us a solution that met our needs. They are extremely skilled at highlighting the salient points involved in a decision and making sound recommendations when required. They understood our needs as a startup, were persistent when it came to overcoming problems, and were very personable and fun to work with.

Tom Griffiths, CPO and Co-Founder, Fanduel

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Gropay are truly experts in online payments. I have used their services on many occasions and recommended them to 3rd parties who also found them excellent.

Toby Rowland, CEO and Co-Founder, Mangahigh

Logo eRepublik Labs

Gropay are great payment experts with excellent connections and generous spot on advice with a real view to the long term. A great professional team and I know who to call the day my company will need more advice in the payments field. Highly recommended.

Alexis Bonte, CEO and Co-Founder, eRepublik

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I’ve known Gropay since my days at Sofort. Since then we have corroborated as business partners with most recently Gropay representing a client of Trustly. I’ve found them to be extremely professional, knowledgable, problem solvers and diligent in representing the interests of their clients. If you operate in payments then Gropay are a great consulting and interim resource and I have no hesitation in recommending them.

Luca G. Giannone, Director Financial Services, Trustly

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Gropay have been assisting Hostelworld with payment related projects since 2008. They have helped us in running RFPs for payment providers and in negotiating product features and pricing. Gropay are our go-to resource for any payment related issues or requirements. Our ongoing use of their services shows our confidence in them.
I have also referred them within my network who have also been happy with Gropay services.

Mari Hurley, CFO, Hostelworld Group

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Gropay were referred to us as consultants by our payment processor when we needed services that our payment processor could not provide. Gropay helped us with timely and knowledgable advise within our tight budget constraints. Their advise set us in the right direction in pursuing our strategy. We will be using Gropay again when we have a payment related need and would not hesitate in recommending them to others.

Lee Russell, CFO, Glofox

Gropay clients

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Hostelworld Group Logo Gropay

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Gropay Free Consultation

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